Everything depends on the goal. Better to say – its definition. I’ve faced many cases when the company's goal was to increase sales by training the salesforce, whereas the real cause of low performance was the absence of a strategic plan.
The diagnosis of the business’ current situation plays an essential role in this context. When no appropriate environment exists, the increase in sales will be a temporary peak rather than continuous growth.
The next milestone is to develop a business plan that will enable the team to control the entire business process: marketing, finances, production, service and risks. The secret to effective business processes lies in a long-term marketing, financial and investment plan.
The values held by business owners, the board of directors, managers and staff serve a foundation for all of the above because they are the ones who manage the business. The current and future situation of the company depends on how they manage the business and how they use their potential, talents, knowledge and experience to that end. The coaching of senior executives aims to reach this milestone.