The “Business Diagnostics” service helps Armenian businesses gain an objective view of their current state, identify hidden weaknesses, and build a clear growth strategy based on accurate data.
The diagnostic process covers three vital areas of the company:
- Sales and Marketing System Analysis: Taking into account consumer behavior and local market specifics in Armenia, we examine the entire sales cycle, the effectiveness of marketing channels, and the customer base. This allows us to eliminate bottlenecks in deal closing and develop a strategy with clear, measurable KPIs to drive revenue growth and optimize budget allocation.
- Management System and Human Resources: To address common challenges in local businesses—such as overly personalized management, vaguely defined responsibilities, and weak internal communication—we evaluate the organizational structure, decision-making processes, and workflow/documentation. In parallel, employee motivation and performance evaluation mechanisms are analyzed to foster a healthy, efficient corporate culture.
- Financial Control and Automation: We review budgeting procedures, cost management practices, and the company’s IT infrastructure. Assessing the level of digitalization and automation helps reduce repetitive manual work, minimize human-error risks, and build a transparent, manageable, and crisis-resilient business
Sales and Marketing System Diagnostics
Assessment of Current Company State
- Analysis of existing sales processes
- Evaluation of marketing initiative effectiveness
- Customer base analysis
- Assessment of competitive positioning
- Financial performance analysis
System Issue Identification
- Detection of bottlenecks in the sales cycle
- Evaluation of marketing channel efficiency
- Identification of teamwork and collaboration issues
- Assessment of technological gaps
Recommendations & Strategy
- Short-term and long-term action plan
- KPI and performance measurement framework
- Budgeting recommendations
- Risk assessment and management
Business Management System Diagnostics
Managerial Structure Analysis
- Assessment of organizational structure efficiency
- Analysis of authority and responsibility distribution
- Evaluation of decision-making processes
- Analysis of management tiers and hierarchy
Processes and Procedures Evaluation
- Accessibility and efficiency analysis of business processe
- Evaluation of internal communication systems
- Workflow and information flow analysis
- Quality management system review
Human Resources Management
- Evaluation of personnel management systems
- Analysis of motivation and performance evaluation mechanisms
- Effectiveness of training and professional development programs
- Assessment of corporate culture and core values
Business Automation Systems Diagnostics
Financial Management System
- Evaluation of budgeting and planning processes
- Financial control and reporting framework
- Cost management efficiency
- Risk management mechanisms
Technological Infrastructure
- Assessment of IT systems and tools
- Data governance and cybersecurity level
- Automation level and upgrade opportunities
- Digital transformation strategy evaluation
Management Efficiency
- Evaluation of KPI framework
- Analysis of monitoring and analytics tools
- Accountability mechanisms assessment
- Identification of management vulnerabilities and bottlenecks
"STARTER" Package
Designed for micro and small businesses with an annual turnover of up to AMD 115,000,000.
Price: Starting from AMD 2,400,000, including VAT
"BASIC" Package
Designed for medium-sized businesses with an annual turnover of AMD 115,000,000 – 500,000,000.
Price: Starting from AMD 3,600,000, including VAT
"COMPREHENSIVE" Package
Designed for large enterprises with an annual turnover of AMD 500,000,000+.
Price: Starting from AMD 4,800,000, including VAT
* Package pricing is determined by the number of selected systems and project timeline.
Frequently asked questions
What is business diagnostics, and how do I know if my company needs it?
Business diagnostics is a comprehensive, objective audit of all core business systems: sales, management, finance, HR, and technology. If you notice that sales have slowed down, employee workload has increased without a corresponding rise in results, or decisions are being made “intuitively” without clear data, your business is in need of in-depth diagnostics.
What sets your "Business Diagnostics" service apart, and why should we choose you?
Our approach is built on years of hands-on experience and a structured methodology. Unlike purely theoretical advice, we provide a true picture of your business challenges that are invisible to the naked eye. We don’t just identify weak spots; we deliver a step-by-step action plan tailored specifically to your company’s resources and market objectives.
What tangible results will the business achieve after the diagnostics?
Upon completing the diagnostics, you receive a detailed report and a strategic roadmap. You will clearly see where financial and human resources are being lost, how to optimize workflows, implement effective KPIs, and automate repetitive tasks. This empowers you to make data-driven decisions that directly drive profit growth.