The book “Your Own Business in Armenia” consists of 21+1 Chapters that are divided into 4 main parts:
1. PLAN YOUR BUSINESS,
2. ORGANIZE YOUR BUSINESS,
3. MANAGE YOUR BUSINESS,
4. DEVELOP YOUR BUSINESS.
The content and the chapters are structured in the most useful way for the reader so that it is possible to read those in the suggested sequence and if required focus on the separate chapters that are of more interest. The last extra 22nd Chapter carries the main idea to motivate the reader to immediately act, organize himself and start a business in Armenia.
Back in 2000, this book was the first Armenian edition about starting own business. The whole business path, starting from the idea and business model generation to achievement of success is presented in the 4th updated edition.
The book provides more than 200 cases and stories of Armenian companies from such areas as IT, tourism, manufacturing, services, etc. This makes the essence of the book more substantial, and practical.
The experience and knowledge of Samvel Gevorgyan on successfully starting own businesses add extra value to the book. The book is based on his 26-year experience in managing own business, providing business consulting to hundreds of companies, and conducting thousands of professional trainings.
The book is addressed to both beginners and already experienced entrepreneurs.
It is useful for the students who are interested in studying entrepreneurship and the professors who teach Economics and Business related courses.
The book is also useful for international agencies, NGOs and government agencies that support SME development in Armenia.