In Armenia’s growing business environment, participating in exhibitions is a strategic platform for acquiring new partners, increasing brand visibility, and expanding sales volumes. However, without clear planning and a well-prepared team, the substantial resources invested often fail to deliver the desired results. The “Exhibition Participation Packages” service is designed to make your participation as profitable and effective as possible.
The process begins with in-depth preparation: we examine the company’s strategy and define clear goals along with measurable targets. One of the most crucial steps is specialized staff training, ensuring effective communication with visitors and optimal performance at the booth.
During the exhibition, an experienced consultant works alongside your team, providing continuous guidance, participating in key negotiations, and making agile adjustments whenever necessary.
Following the event, we conduct a comprehensive analysis of the results, gather feedback from the team, and prepare an exhaustive report. You receive a clear understanding of the return on your investment and the next strategic steps to take.
“Preparation” Package
- Studying the company’s marketing strategy
- Defining the purpose of participation in the exhibition
- Training and education of the exhibition team
- Setting expected indicators
- Testing in the booth
“Participation” Package
The “Participation” package includes everything from the “Preparation” package, as well as:
- Providing continuous advice during the exhibition
- Participation in certain negotiations
- Implementation of changes in the process
- Actions towards expected indicators
“Full” Package
The “Full” package includes everything from the “Preparation” and “Participation” packages, as well as:
- Summary of expected results
- Collecting feedback from the team
- Result analysis of exhibition participation
- Compilation and presentation of the report
Main results for the client company
- Final business model on business idea or project
- Business management skills and capacity
- New ideas, tools and techniques
- Adapted individual sessions based on client’s needs
- Business management skills and capacity
- New ideas, tools and techniques
- Adapted individual sessions based on client’s needs
Used methodology
- Consulting on effective implementation of the business model
- Training on the structure of the business model and application directions
- Coaching on the most effective use of personal and professional potential
- Training on the structure of the business model and application directions
- Coaching on the most effective use of personal and professional potential
"Preparation" Package
Total 20 hours
AMD660,000
- VAT included
"Participation" Package
Total 24 hours
AMD792,000
- VAT included
"Full" Package
Total 28 hours
AMD924,000
- VAT included
Frequently asked questions
Why choose the support of an external consultant if our team already has experience participating in exhibitions?
An experienced external consultant brings an unbiased perspective, local and international best practices, and a well-defined methodology. In-house teams often focus heavily on organizational and technical tasks (booth design, print materials), unintentionally overlooking core business goals and sales strategy. Our experts ensure that your team stays entirely focused on negotiations and driving results.
Is this service suitable for small and medium-sized enterprises (SMEs), or is it intended solely for large corporations?
This service is especially vital for SMEs, as an exhibition budget represents a substantial investment where there is no room for error. We help optimize your resources to achieve maximum brand visibility and attract new clients on a leaner budget, preventing ineffective spending.
What value does the "Complete" package provide after the exhibition, given that the main event is already over?
An exhibition’s true business value is realized in the follow-up phase. Without proper analysis and feedback, most collected leads are lost, and past mistakes tend to recur at future events. The “Complete” package ensures the systematic processing of acquired results, a thorough evaluation of team performance, and a clear post-event strategy to convert exhibition leads into actual sales